Instagram Stories & Ad Spend

📈 Instagram Stories & Ad Spend

#Instagram now accounts for almost 1 in 5 (18% of) marketing dollars spent on #Facebook’s properties, doubled in just a year, from 9.1% in Q4 2017.

A significant driver behind Instagram’s continued growth is the Stories format. Marin reports that for its clients, Stories accounted for about one-third (34%) of the ad spend on Instagram in Q4 2018 – a more than 10-fold increase in share when compared to the year-earlier period.

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