Instagram Stories & Ad Spend

šŸ“ˆ Instagram Stories & Ad Spend

#Instagram now accounts for almost 1 in 5 (18% of) marketing dollars spent on #Facebookā€™s properties, doubled in just a year, from 9.1% in Q4 2017.

A significant driver behind Instagramā€™s continued growth is the Stories format. Marin reports that for its clients, Stories accounted for about one-third (34%) of the ad spend on Instagram in Q4 2018 ā€“ a more than 10-fold increase in share when compared to the year-earlier period.


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